«It was never enough, it’s not enough, it will never be enough. I was never able to receive words of praise or appreciation from my clients or people around me who recognized my hard work or knowledge. I always thought I didn’t know enough and I needed to do more, to learn more. Sometimes it was even frustrating until….until once in life I woke up and decided to make one of my dreams come true. It wasn’t competition or realization that lead me to it but a new season in my life in a new country.
I worked as a hair stylist and colorist for over 23 years. I had my own salons, worked with celebrities in Armenia, on set styling actors while shooting in the movies, fashion defiles and more. I had the privilege and opportunity to work with celebrities, different people from different ethnic groups, different hair types, scalps and hair related issues. I learned how hard water containing buildup of dissolved minerals, stress, deficit of ferritin, lack of sleep, high cholesterol, stress, perimenopause or menopause could cause hair loss. I also learned how social media and good marketing could sell you tons of hair loss products for hair thinning or hair growth. While above mentioned problems are facts and true, not all products are suitable for everyone. Years of observations, seeing my client’s hair problems and actually living with them their hair loss journeys, there was one common and very important step I shared with them.
No matter how stressed they were or how many sleepless nights they had, it was very important to maintain good hair hygiene. How do was all wash and clean our faces twice and sometimes few times a day? Hair and scalp are the same way. I teach them to keep their scalps clean and avoid dirt and oil buildups. The second secret of having healthy scalp is combing twice a day with a good brush.
It activates the hair follicles and provides blood circulation which leads to healthy hair growth. My clients often share that they don’t wash their hair often and wait until they get very oily, but I always answer that it isn’t necessarily true for everyone. That our hair is like our stomachs, and we need to listen to them and see how they react to our routines. For some washing them every day is fine but for others waiting for a week and it’s totally normal. We all have different bodies and oil production.
The oil in the hair is very crucial. It keeps the hydration and strength of the hair. To the question if my hair is dry and brittle because of monthly coloring or heat and they don’t get oily for days, what do we do? I always answer: Deep oiling!! Deep oiling and using the right oils or the right combination of oils. Why is it important? Deep oiling is proven to reduce shedding, breakage and hair loss.
Why do I use the word “proven”? Because my experience of many years proved the effects of deep oiling and made life changing differences in my clients’ lives. For example, I taught them that they couldn’t use rosemary oil by itself and they needed to mix it with other oils such as virgin coconut oil not to burn the scalp or they could also mix liquid vitamin B12 to calm the roots of the hair and promote hair growth.
Years of hard work, helping my clients and their feedback led me to the new season on my life which became the creation of my own hair line called LBL Luxury Hair products brand. On September 13th, I had my first ever presentation of my oil in my own salon in Glendale, CA. Many known people from the community joined me to celebrate the new season of my life. I also had a surprise for everyone. It’s been many years, men have been using a scalp scrab designed for them but not many scrabs were available for us, women. I introduced a new type of scrab special for female scalps which smells like the nature. It provides blood circulation and promotes hair growth.
My first ever product became the most amazing oil mixture which changed many lives. I say many lives because our hair is our first business card and good hair completes the look even without make up and the second one will be the LBL scalp scrab. I can breathe now and say that I did something essential and something that is enough for now because I am a person who doesn’t cease to learn or explore. For the first time in life, I accept the words of my clients and feel pride. I feel pride because I truly believe my new line of products can and will transform the hair growth journey of thousands».
Lilit Hakobyan
